Crafting a Robust Marketing Mix Model with PyMC-Marketing
Unlocking Insights with Bayesian Modeling. In the dynamic realm of marketing, understanding and optimizing the allocation of your marketing budget is crucial.
Read Article →Marketing Science, Measurement and Analytics Expert
I've worked at Meta and TikTok, where I worked with some of the biggest companies in the world, helped fast-growing startups accelerate their growth, and also was part of a startup that was acquired by Kayak.
I've helped numerous clients achieve multiple-X ROIs, hyper-growth, optimize their performance via innovative data-driven marketing strategies.
I specialize in Marketing Mix Modeling, Attribution, Incrementality, Causal Inference.
Some of the clients I've worked with
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