Portfolio

Meridian MMM App

Fit Google Meridian to estimate channel contribution, ROI, and budget allocation.

PyMC MMM App

Bayesian marketing mix model with saturation curves, mROAS, and budget optimization.

Meridian GeoX App

Measure incrementality of a geo experiment against a counterfactual baseline.

Budget Optimizer

Allocate budget optimally based on cost curves for marketing channels.

Causal Impact App

Measure incrementality when you can't run a proper experiment.

GeoLift Power Analysis App

Select test markets, duration, and budget for geo experiments.

GeoLift Post-Test Analysis App

Measure incrementality of a geo test versus the control group.

Forecast App

Forecast conversions and other metrics using trend, seasonality, and holidays.

Meridian Marketing Mix Model Dashboard and Optimizer

Channel contribution, budget optimizer, and scenario planning from Google Meridian.

Simple LTV App

Calculate customer lifetime value from your data.

App Tools

Predict LTV, retention, and DAU for your app.

Sentiment Analysis

Analyze the emotional tone of product reviews.

Pricing Analysis

Find the optimal price for your product.