Crafting a Robust Marketing Mix Model with PyMC-Marketing
Unlocking Insights with Bayesian Modeling In the dynamic realm of marketing, understanding and optimizing the allocation of your marketing budget is ...
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Unleashing the Power of Causal Impact in Marketing Analytics
Ever felt like a detective in the marketing world, trying to unravel the mysteries of your campaign impact? Enter Causal Impact, your analytics sidek...
Read Article →Unveiling the Power of Meta GeoLift: A Guide to GeoLift Experiments in Marketing
In the dynamic landscape of digital marketing, understanding the real impact of geo-targeted campaigns is key. Enter Meta GeoLift, a game-changer in ...
Read Article →Creating a Marketing Mix Model with LightweightMMM: A Step-by-Step Guide
Marketing Mix Models (MMM) are powerful tools for understanding the impact of various marketing channels on business outcomes. In this guide, we'll w...
Read Article →Creating a Marketing Mix Model with Meta Robyn: A Step-by-Step Guide
In the dynamic landscape of digital marketing, staying ahead requires not only creativity but also a data-driven approach. One powerful tool in the m...
Read Article →How I created a custom attribution model for NA-KD and improved their ROI (Facebook Case Study)
I have outlined in one of my posts how to create a custom attribution model using your own data and not relying on third party tools, where the attri...
Read Article →How I helped Unisport increase their sales with segmentation analysis
One of the most powerful tools that an analyst has at their disposal is segmentation analysis, which can help you uncover opportunities that you woul...
Read Article →How to use Facebook Lead Ads to generate quality low-cost leads (a Zopto case study)
If you're a B2B company, Lead Ads should be your primary campaign objective on Facebook. As a matter of fact, this is how I helped my B2B client Zopt...
Read Article →How to Create Your Own Custom Attribution Model
Allocating marketing budget efficiently is problematic without knowing the contribution of each marketing channel to a user’s lifetime value and your...
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